For the past few weeks, I've been learning a lot about SEO and how to get my blogs and websites ranked higher up in the search engines, without paying ungodly amounts of money to all those spamming companies. I've spoken to a few of my regular blog visitors and they've all noticed a change in the formats and how the blog posts are written.
Is that good or bad? It's good on my part, but I can see how it's a little more robotic on their part. However, I'm not blogging just for conversation with other members of ActiveRain. I'm blogging in order to help capture more of my audience and dig deeper into how they are searching different words.
Below are a few examples of how I went from being ranked almost no where for main words, to being consistently ranked on page one. Granted, I'm not in the first position on all terms, but I've made it to the first page, and for only working on this for a few weeks, that's a huge leap in this competitive Austin market.
With "Lake Pointe Bee Cave TX Homes for Sale" I'm ranked #1 and #2!! I'm ranked higher than their main HOA page!!
I was very surprised, but as I would receive leads through my PPC accounts, I found many people searched the term "Hill Country Austin TX" so I incorporated that into my blogs and appear many times on page one.
Falconhead West is the community I live in and there are a couple of other Realtors that live here too, so I'm making sure I'm found being ranked high and often for future business as I meet and get to know my new neighbors.
Lakeway TX is a very popular city in the area, and I have family that live there, so I'm also trying to make sure I capture the eyes of their neighbors.
What you'll notice is that Google isn't finding just my ActiveRain site, but it's also finding my outside blog along with the localism links as well. When you blog about hyper-local content, Google loves you! I'm appearing multiple times for each blog, but on different platforms, and you never know which platform the consumer will like. Even my blogs for the different restaurants and shops in the area are highly ranked on page one.
I am a TREC (Texas Real Estate Commission) approved instructor, and I teach MCE classes about creating an internet presence, and I've definitely learned some new things the past few weeks. Thank you to Katerina Gasset for your help and advice with some of the information beyond just the basics. I had never thought about how important long tail keywords were. I always concentrated on the short tail keywords as I felt that was more and most important... but it's not!
Some of the blogs I wrote for the above results are:
**Are You Packed Yet?**
Austin TX Real Estate and the surrounding areas of Lakeway, Bee Cave, West Lake Hills, Cedar Park, Round Rock, Spicewood, Circle-C, Steiner Ranch, and everywhere in between... Hill Country Austin TX Real Estate and beyond. Whether you're buying or selling an Austin home, I'll be with you every step of the way.
** #1 Agent in my Office for all of 2008 **
Copyright© 2009 By Donna Harris, All Rights Reserved. You may re-blog with links back to this post.
* Hyper-Local Blogging is Loved by Google Juice * was first published on donnahomesblog.com