Austin TX Real Estate - Hill Country Austin Lakeway Homes for Sale: Austin TX Sellers - Your Pricing Strategy Can Make or Break Your Net

Austin TX Sellers - Your Pricing Strategy Can Make or Break Your Net

Austin TX Real Estate Pricing Strategy can make or break your selling experience.  You can end up staying on the market longer than you should, and also making you net less than you probably would have if you don't think about your strategy in advance.  I have two examples...

austin tx sales priceOne Austin TX Seller got an unofficial appraisal of his home for $750k. But you don't have the report? No, says Mr. Seller. The appraiser came over and looked around and such and told me a number.  Oh great...  It comes time to list it. He thinks his house is worth $750k because an appraiser "looked" at his house, and doesn't want to see what information the agents, multiple agents, presented to him on value, which were in the $650k range.

He does conceded $750k might be a little high, so he lists at $699k. He picks a "newer" agent because a "newer" agent would be more hungry for a sale and would have more time to market the property. There are many things wrong with that statement, but the biggest one is, if it's a newer agent, does that agent know how in the world to effectively market in order to get the sale?  The seller didn't think about that one.

In this example, the seller was at $699k for so long, and didn't do any effective price reductions. By the time they reduced it to market value, it was on the market about 6 months.  People weren't looking at it anymore.  These sellers ended up reducing to $570k eight months later and sold for $525k. If priced right from the beginning, they could have gotten a heck of a lot more rather than being a stale listing.

A second Austin TX Seller listed for $350k back in September 2009. It's still on the market today. I was looking at information and it looks like it comps out about $320k. Not a gross overprice, but still overpriced. Over the past year, they have reduced and reduced and reduced, but put a 5 month gap in between the critical reduction.

It's currently on the market for $289k and could have sold over $300k several months ago if it was priced right at the very beginning.

In these examples, was it the agent who overpriced, or was it the sellers? In the first example, I know for a fact it was the seller who overpriced his home. I competed for the listing!  In the second example, I can only assume, but as soon as the seller switched agents, the house was priced well, and it will probably sell fairly quickly.  I think the first agent priced this one wrong...

Austin TX Real Estate is going strong, but if the seller and their agent aren't on the same page, pricing can screw up the end result they both want!

If you're a seller in the Austin TX area, contact me today, and I'll give you an honest, non-cherry-coated opinion about pricing for your home to net you the most and sell in the quickest time!

**Are You Packed Yet?** 

donna harris Realtor Austin TX blog

Donna Harris, REALTOR®
RE/MAX Austin Skyline

Austin TX Real Estate and the surrounding areas of Lakeway, Bee Cave, West Lake Hills, Cedar Park, Round Rock, Spicewood, Circle-C, Steiner Ranch, and everywhere in between... Hill Country Austin TX Real Estate and beyond. Whether you're buying or selling an Austin home, I'll be with you every step of the way. 

For real time Austin TX listings, click here.

** #1 Agent in my Office for all of 2008 **

Copyright© 2010 By Donna Harris, All Rights Reserved. You may re-blog with links back to this post.
* Austin TX Sellers - Your Pricing Strategy Can Make or Break Your Net * was first published on

Comment balloon 4 commentsDonna Harris • September 20 2010 08:22PM


Hi Donna... I always tell my agents that if there is an insurmountable price discrepancy between the seller and the agent, and the seller is not on board with an aggressive plan to address the discrepancy, it may be a listing worth passing on.

Posted by Steve Shatsky about 10 years ago

I've personally experienced when I "looked" and take a good educated, well-experienced guess, then I go back to put it into my spreadsheet, I'm "surprised" myself.

Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) about 10 years ago

Donna, great post.  I'm suggesting a feature.  Additionally, if one is in a declining market, a seller might find themselves chasing a declining value.  What was once too low of a listing price for the seller, might now be ridiculously high as the market has declined around him.

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) about 10 years ago

Steve, If they aren't on board now, they're not going to be on board later!

Loreena, I have been surprised a few times myself. That's why I let the numbers tell the story!

Gabe, We don't have that much in my market except in the much higher prices, but you make a good point for many other markets across the country.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 10 years ago