Do you hang swingers on your yard signs when you adjust the asking price of one of your listings? I, personally, do not do this because I think it screams out to the consumer "Look!! I priced this house wrong to begin with, but come by and check it out now!!"
Yes, I understand that in today's market, as a listing sits longer and longer, we need to be providing our sellers with updated comps at least once a month, in which that might warrant a price adjustment. I never use the word "reduce" when talking with my sellers. I always say "adjustment."
So, back to the subject line... when I'm walking or driving around the different neighborhoods, the most common swingers are "Price Reduced" and "Reduced Price". I go back and forth on which one sounds better than the other. The Reduced Price sounds more like a sale price, like when you go to a car lot and see all the red tag stickers on the cars and advertising that says reduced price. Price Reduced just doesn't speak to me as a consumer like the other.
This sign definitely jumps out at me when I'm shopping... maybe it would work on a house also:
Any thoughts on why it's good to use these swingers? Which one do you use if you use one? There is one in my neighborhood that says "New Low Price". It's not low, it's still a little high, but does that hit a nerve with a consumer to check it out?
Let me know what you think!