Austin TX Real Estate - Hill Country Austin Lakeway Homes for Sale: Real Estate Blogging Low "According to Industry Estimates"

Real Estate Blogging Low "According to Industry Estimates"

According to an article published today in The Dallas Morning News, Blogging is becoming more popular with Real Estate Agents.

What I find interesting is that the article states that there are only about 500-1000 agents blogging right now "according to industry estimates."

"According to industry estimates"??  Where did they get this estimate from?  ActiveRain alone has over 5000 agent members, not including the members from other branches of the real estate industry.  Do all of those agents blog?  No, but I'm sure at least a quarter of the people who sign up actually post a blog here and there.  Matt or Caleb could probably give a better percentage of who signs up verse who's blogging, but it's definitely got to be a healthy number. 

And then you need to take into consideration that AR is fairly new and not all real estate bloggers know about the site yet, as they may be living in a dark hole, or they feel blogging on their own is more efficient than blogging within a networking group.

Do you think the industry estimates are accurate?  If not, what do you think is reality?

The picture is courtesy of The Dallas Morning News.

The comment about people living in a dark hole is not meant to offend anyone.  If it offends you, move on to the next blog.


Comment balloon 11 commentsDonna Harris • November 21 2006 12:17PM


Wow Donna they are way off. My estimate would be 50,000+. Maybe Mary McKnight knows a true number. I will be curious to see if anyone here has a more accurate estimate. 500-1000 is ridiculous.
Posted by Bryant Tutas, Selling Florida one home at a time (Tutas Towne Realty, Inc and Garden Views Realty, LLC) about 14 years ago

Sounds like someone needs to double-check their research efforts.  It's obvious that they didn't run accros the AR site.

Posted by Cynthia Sloop (Community Association Manager) about 14 years ago

Well, I wouldn't say there are 50,000 but I would say the number has to be somewhere around 10,000.  I say this because the average agent is still afraid of advanced technology and many of the ones not afraid of it are afraid of themselves in the means of having to express themselves on a regular basis within a blog.

If someone knows of better estimated numbers, I would love to send a response back to the writer and have him rewrite something more realistic.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 14 years ago

Last time I checked there were 2,500 members who had made at least 1 blog post and that was at least a month ago. 

Posted by Toby Barnett, Toby Barnett (KW North Sound) about 14 years ago

It kinda makes you wonder what other "industry estimates" are unverified.

Great post Donna...thanks...


Posted by Georgia Real Estate Directory ( about 14 years ago
Wow, that is a very good question.  I expect that next year, Realtor Magazine may add that question to thier technical survey.  I wouldn't even begin to guess how many Realtors are blogging.  However, I did runa  search on Google's BlogSearch with the term "real estate agent" and it returned 498,955 results.  Broker Bryant was on the first page.
Posted by Mary McKnight (Sacrilicious Marketing) about 14 years ago
Shhh ... don't wake the other million agents that aren't taking advantage of technology and blogging. You know what they say - 'This Internet thing will never catch on!'
Posted by John Novak, Henderson, Las Vegas and Summerlin Real Estate (Keller Williams Realty The Marketplace) about 14 years ago
There are huge numbers of real estate agents blogging. I've never been concerned about how many - just keep on blogging.
Posted by Sharon Simms, St. Petersburg FL - CRS CIPS CLHMS RSPS (Coastal Properties Group International - Christie's International) about 14 years ago
I'm not "concerned" about how many are blogging, but it would be nice to know.  Just like I'm not concerned about how many agents have their own websites and not just company sites.  The harder it is for them to be found online, the easier I'm able to be found by prospective buyers and sellers, but it's still good information to know.
Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 14 years ago

good post.

any clue as to the number of lender blogs?


Posted by Tom Burris, Texas/Louisiana Mortgage Pro - 13 YRS Experience (NMLS# 335055) about 14 years ago

Donna - to me, these estimates all depend on what criteria you're looking for.  Many agents (regardless of the blogging platform they use) only publish 1-5 blog posts and then give up.

Mary - that's odd.  I just clicked on the link you provided in your comment of just four days ago and checked the first 5 pages of results but didn't see our illustious Broker Bryant's listing.

Posted by S. Leanne Paynter ☼ Broward County, FL, Davie, Plantation, Cooper City & Weston Specialist (United Realty Group, Inc.) about 14 years ago