Do you know the slogan Don't Mess with Texas? Do you know how it started? I moved to Texas when I was a kid in the summer of 1984. A few months later is when the Don't Mess with Texas slogan started showing up everywhere and being heard all over the radio. To me, I assumed it had always been around, but we just happened to move at the same time it was starting...
The Don't Mess with Texas slogan began as a litter campaign for our highways. It took a mind of its own from there and has basically become the unofficial slogan of Texas, like "Everything's bigger and better in Texas."
I read the story on CNN recently, and they mention that the target audience was "bubbas in pickup trucks." That's pretty funny, but it makes sense because back before extended cab trucks were popular and common, there was no place to put trash, except out the window. The slogan was also to help with throwing cigarette butts out and helping to prevent fires.
How did the slogan make it so big? Stevie Ray Vaughan was playing "The Eyes of Texas" at the 1986 Cotton Bowl game in Dallas and he ended the song with "Don't mess with Texas" and the rest is history. CNN mentioned that in 2006, the slogan was awarded a bronze plaque on the "Advertising Week Walk of Fame on New York's Madison Avenue," and it beat out National slogans such as "Got Milk?" and "Just Do It".
And just think if one of the lady's on the committee got her request to add the word "Please". Would it have the same effect? I think not!
For all you people relocating because you hear about how great Texas is and cities like Austin TX are ranked #1 for the "Boom Town" city for the next decade, just remember that Texans love their state and you better not come here and trash it!
**Are You Packed Yet?**
Austin TX Real Estate
and the surrounding areas of Lakeway, Bee Cave, West Lake Hills, Cedar Park, Round Rock, Spicewood, Circle-C, Steiner Ranch, and everywhere in between... Hill Country Austin TX Real Estate and beyond. Whether you're buying or selling an Austin home, I'll be with you every step of the way.
** Multi-Million Dollar Producer Year after Year **
Copyright© 2011 By Donna Harris, All Rights Reserved. You may re-blog with links back to this post.
* Don't Mess with Texas - Slogan History * was first published on donnahomesblog.com.