Last week, I attended a real estate conference in Dallas called Xplode along with about 100 other agents. It was an all day event at the Wyndham Dallas Love Field, with much information. There were 20 different speakers, some covering the same thing as someone else, but selling a different product. Others had original ideas.
Some of the take-aways were:
- 48 Million people without electricity have a cell phone - apparently there are charging stores to charge your battery
- 28% of 18-34 year olds check Facebook before even getting out of bed
- Evernote - most talked about application
- #1 thing everyone needs that's not technology is a goal/plan
- We look at 3000 ads a day
- People decide within 7 seconds if they like your website
And the #1 takeaway that practically every speaker said you must have is an IPAD2... Personally, I don't own a single apple product, and I'm not comfortable (at the moment) getting an ipad just to have one, especially when all my other stuff is on a PC, but for many people, it's important to have.
There's a brokerage from Austin that spoke at Xplode and they said they "require" every agent in their brokerage to own an IPAD2. "Require" was an interesting term used because the last I checked, I was not an employee of any brokerage, so not sure how they could "require" something. They might be able to strongly recommend something, but "require" it?
But this was also the same brokerage that said they "require" their agents to return calls within 15 minutes no matter what they're doing, even if they're out on an appointment with clients. Sorry, but I do not answer my phone when I'm with clients because, at that moment, those clients are the most important people to me and they need to know they have 100% of my attention.
There are definitely things about the way Xplode was presented that I would change, but overall, there was some good information presented. I'm glad I was there, and also to see Steve Shatsky, Lorrie Semler, Deb Brooks, Tom Branch, and John Cannata.
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Copyright© 2011 By Donna Harris, All Rights Reserved. You may re-blog with links back to this post.
* Xplode Conference - Real Estate Technology * was first published on donnahomesblog.com.