Austin TX Real Estate - Hill Country Austin Lakeway Homes for Sale: Surpassed 2011 Goals - Set 2012 Goals Higher

Surpassed 2011 Goals - Set 2012 Goals Higher

Have you set your 2012 Projection Goals yet?  What? You work without goals in mind? How do you know if you're doing well or not? I'm a numbers person, so I'm always looking at my projections. It's in a simple Excel Spreadsheet, nothing fancy. It's a running spreadsheet from the year I started, back in 2000.

When I look back at my projections for 2011 and my actual production, I'm blown away! I surpassed my goals by a lot! I don't usually set low goals, and I wouldn't say my goals were low, but since I didn't reach my potential in 2010, I over compensated for what I thought the market would do.

I only closed 2 transactions more than my projections. That's not far off at all. Where I overcompensated was the amount people would be spending for their homes. This is where I fell into the trap that many people do, and I listened to the National News for a brief instance. Many times, the National News was stating how people were going to be buying smaller homes and spending less on their homes, so I estimated, I projected a much lower volume.

Because of listening to National News instead of what was happening locally, I surpassed my projection by 52%. I actually had my highest volume year, ever...

I only listened to the National News about price point, but as you read above, I surpassed my projection on transaction count by 2.  I projected an increase from 2010, and that definitely happened. My volume increased 205% from 2010 to 2011.  Since rates were (are) so low, people were spending more because they could, because it was cheap money to borrow. 

Overall, my 2011 was an awesome year! I just completed my projections for 2012. I have my transaction count increased by 3 with my total volume staying about the same. Why did I do that? Because I'm currently working with 4 buyers that are in a significantly lower price point than my average in 2011, so I compensated for those that I hope to already have under my belt in the next month or so.

If you don't have your goals set for 2012 yet, you better get moving. If you don't keep a spreadsheet, at least write a note by your computer so you can see it everyday and know what to aim for.

**Are You Packed Yet?**

donna harris Realtor Austin TX blog

Donna Harris, REALTOR®
RE/MAX Austin Skyline

Austin TX Real Estate and the surrounding areas of Lakeway, Bee Cave, West Lake Hills, Cedar Park, Round Rock, Spicewood, Circle-C, Steiner Ranch, and everywhere in between... Hill Country Austin TX Real Estate and beyond. Whether you're buying or selling an Austin home, I'll be with you every step of the way. 

For real time Austin TX listings,click here.

** Multi-Million Dollar Producer Year after Year **

Copyright© 2011 By Donna Harris, All Rights Reserved. You may re-blog with links back to this post.

* Surpassed 2011 Goals - Set 2012 Goals Higher * was first published on


Comment balloon 8 commentsDonna Harris • January 03 2012 07:14PM


Hi Donna, congratulations on a great year in 2011...and hope you surpass your goals in 2012

Posted by Ronald DiLalla, No. Orange Cty Real Estate (Century 21 Discovery DRE 01813824) about 7 years ago

Donna - congratulations on your achievement! Your dedication and work ethics are incredible. Most of the people would slow down after achieveing the desired numbers. I  admire you and wish you even better year of 2012!

Regarding setting up and surpassing our goals, I came to the conclusion few years ago that the best planning period for Real Estate agents is 2 years instead of one. We still look at annual milestones but the whole planning is done for two years period. Try it and you'll see how more accurate and motivating it will be.

Posted by Svetlana Stolyarova, Local-n-Global Realty, Broker 216-548-4663 (Local-n-Global Realty, Cleveland and International Real Estate Solution) about 7 years ago

Donna, congratulations on your goal setting accomplishments!    I too keep an Excel spreadsheet of each year, and carry 2 years with me.   I have each transaction, volume, # closed, avg sale for the year, and know where I am at all year long!   It is the only way to go.

Wishing you MUCH success in 2012, and surpass 2011's accomplishments!

Posted by Joan Cox, Denver Real Estate - Selling One Home at a Time (House to Home, Inc. - Denver Real Estate - 720-231-6373) about 7 years ago

My goal is 8 legitimate appointments a month, either new buyers or new sellers. Prospecting has taken the top priority in my business.

Posted by Ellie McIntire, Luxury service in Howard County & Catonsville (Ellicott City Clarksville Howard County Maryland Real Estate) about 7 years ago

Donna, congratulations on meeting your 2011 goals...wishing you much happiness and much success in 2012.

Posted by Rebecca Gaujot, RealtorĀ®, Lewisburg WV, the go to agent for all real estate (Vision Quest Realty) about 7 years ago

Way to go, Donna!! It's always awesome to surpass your goals! 

Posted by Lainie Ramsey, Lake Texoma Expert (Homes By Lainie Real Estate Group) about 7 years ago

HI Donna -  So true!  In order to get anywhere you have to know where you're going.  And you also have to kow how to get there.  Yearly goals, broken down into monthly and weekly ones, keeps you on track and lets you know where you are on the way to your goals.

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) about 7 years ago

Hi Donna....Congratulations on exceeding your 2011 Goals, Well Done. Yes we need to set Goals so we can see the target.

Cheers, have your best year ever in 2012!

Posted by Fred Carver Personal Real Estate Corporation, Accredited Real Estate Consultant (RE/MAX Camosun Victoria BC Real Estate) about 7 years ago