Have you set your 2012 Projection Goals yet? What? You work without goals in mind? How do you know if you're doing well or not? I'm a numbers person, so I'm always looking at my projections. It's in a simple Excel Spreadsheet, nothing fancy. It's a running spreadsheet from the year I started, back in 2000.
When I look back at my projections for 2011 and my actual production, I'm blown away! I surpassed my goals by a lot! I don't usually set low goals, and I wouldn't say my goals were low, but since I didn't reach my potential in 2010, I over compensated for what I thought the market would do.
I only closed 2 transactions more than my projections. That's not far off at all. Where I overcompensated was the amount people would be spending for their homes. This is where I fell into the trap that many people do, and I listened to the National News for a brief instance. Many times, the National News was stating how people were going to be buying smaller homes and spending less on their homes, so I estimated, I projected a much lower volume.
Because of listening to National News instead of what was happening locally, I surpassed my projection by 52%. I actually had my highest volume year, ever...
I only listened to the National News about price point, but as you read above, I surpassed my projection on transaction count by 2. I projected an increase from 2010, and that definitely happened. My volume increased 205% from 2010 to 2011. Since rates were (are) so low, people were spending more because they could, because it was cheap money to borrow.
Overall, my 2011 was an awesome year! I just completed my projections for 2012. I have my transaction count increased by 3 with my total volume staying about the same. Why did I do that? Because I'm currently working with 4 buyers that are in a significantly lower price point than my average in 2011, so I compensated for those that I hope to already have under my belt in the next month or so.
If you don't have your goals set for 2012 yet, you better get moving. If you don't keep a spreadsheet, at least write a note by your computer so you can see it everyday and know what to aim for.
**Are You Packed Yet?**
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* Surpassed 2011 Goals - Set 2012 Goals Higher * was first published on donnahomesblog.com.