Austin TX Real Estate - Hill Country Austin Lakeway Homes for Sale: Do You Respond to Blast Emails from Others Looking for Your Business?

Do You Respond to Blast Emails from Others Looking for Your Business?

We all get them, probably too many in a day.  I'm talking about receiving a blast email from someone looking for your business.  As a Realtor, I get way too many blast emails from mortgage people with their picture and company logo and saying how they're the best best best, yadda yadda.  I get so many, sometimes I'll sit there and unsubscribe from all the lists in a day, and guess what happens the next week?  A new set of mortgage people are emailing me...

Anyway, I have a client who is looking to start buying some investment properties to add to his portfolio for his end goal of buying a Wing Stop.  He really only wants to put 5% down on each property, and he has great credit, mid 700's.  My regular mortgage professionals are all saying they can only do 10% down right now.  Not a problem, he'll save a little more money.

However, right after hearing this news, I received another blast email from some no-name company I've never heard of, but of course, they say they're a large, competetive company and they want my business.  I actually hit "reply" and emailed a very simple, one line response to him saying:

"Do you have 5% for investors with great credit?"

His end goal of sending blast emails out to Realtors should hopefully be to get some of those Realtors to respond so he could benefit from the extra business, right?  You would think...

I have not heard from this mortgage person.  Do you think he's going to benefit by not responding?  As soon as I hit submit on this post, I will be hitting the unsubscribe button from his email to never receive them again... I'll wait for the next group of emails as they're never-ending no matter how much I wish they would... I mean, why would I do business with a stranger?

Comment balloon 15 commentsDonna Harris • January 10 2008 02:30PM


We are in Real Estate to get our phone numbers and email address out there and everyone has access to it. We are fair game. I just hit delete button and after a while they leave me alone until the next wave. It is the nature of the business. I am use to it. I just have a saying quick to get them off of the phone.
Posted by Susan Trombley, Broker/Realtor, Raleigh, Cary, Wake Forest, Youngs (Trombley Real Estate) over 11 years ago

I read it if I think its from a client or someone I know.  If not I send it to the goverment spam email and delete it.

Posted by Chris Frantz (EDU Real Estate Group) over 11 years ago
As you know, the spirit of Active Rain is to help each other.  The best way that I've found is by hitting each others' website, to improve internet search rankings.  I checked out your website, and I liked the buyers' secrets section.  If you have a second, please reciprocate the favor by checking out my website at
Posted by Alix Pinzon, (562)743-6086 (Open Mortgage, LLC NMLS # 2975) over 11 years ago

OK, so I guess no one understood what I was saying in my blog.  Yes, I'm annoyed by the emails, but that wasn't my point at all.  My point was that I actually responded to one of the emails asking if he had a 5% down program because I had a referral for him, and he did not respond.  Why would someone spend all that money getting email lists, receive a response, and then not respond back?

He just lost some big business if he would have just answered my email.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - over 11 years ago
This is a symptom of lazy people.  They start by taking the easy way by spamming everyone.  I guess not responding is consistent with lazy people.
Posted by Randy Prothero, Hawaii REALTOR, (808) 384-5645 (eXp Realty) over 11 years ago
Periodically, I also sit & unsubscribe from a lot of annoying e-mail lists.  What a hassle.  It can get overwhelming if you miss just one day in checking your e-mail.  And yes, I'm not surprised that that mortgage person didn't reply to you.  I agree with RLP--the guy's lazy!
Posted by DALIA KIBBY, Selling Broward County Homes with Passion! (Sellstate Partners Realty) over 11 years ago
I am not sure that I would call people who email market lazy. Now I honestly don't know why the Mortgage guy didn't respond though. I do a great deal of email marketing, and I can tell you two things. I am not lazy, and I sure as heck respond to anyone who responds to me. The wave of the future is the Internet, and with gas prices soaring through the roof, email marketing just makes more sense.
Posted by MC2 Home Inspections (MC2 Home Inspections LLC) over 11 years ago
I definitely get ALOT of those that want me to buy their leads. Not as many from mortgage companies.
Posted by Loreena and Michael Yeo, Real Estate Agents (3:16 team REALTY ~ Locally-owned Prosper TX Real Estate Co.) over 11 years ago
Donna,  I GET what you're saying... if he went through the effort of putting together a blast email, the point was for him to find business.  You tried to see if he could work for your client.... and then the blaster dropped the ball.  So, why bother sending the blast email in the first place?  Who knows.  Crazy.
Posted by Craig Armstrong (Mackaby Realty) over 11 years ago

Mostly I ignor them... if one looks interestng I may look into it. I disagree with one of the people responding...I do not think the future of real estate IS the internet. It MAY be the internet, but the internet is suffering from its own excesses and until that is corrected (i don't have a clue how) it will be a mixed bag. But even if it is you still need people and people work best by relationships.

So a long winded

Posted by J Perrin Cornell, Broker, ABR, VAMRES (Century 21 Exclusively, Wenatchee, WA) over 11 years ago

I have a great email provider that filters most of this stuff into 1 email they send 2x a day. I can quickly scan and if there is one that I need to see I can release it and teach the system to allow more from this person. It was a painful first month to get it all set up, but it was time well spent. I don't see much spam.

I got a blast yesterday and just deleted it.

My biggest complaint if from the telemarketers that call me trying to sell me all kinds of goodies, even though the cell number is on the DO NOT CALL list.


Posted by Brian Corwell, Sterling, Illinois Real Estate (RE/MAX Sauk Valley) over 11 years ago
It all boils down to relationships. Blast emails are a waste of time. Investing your time, energy, and marketing dollars into building strong relationships is the best kind of marketing you can do.
Posted by Anthea Click, Nashville Home Stager - Selling Nashville, TN homes quickly! (Fresh Perspectives - over 11 years ago

I disagree with Anthea. In order to obtain and build those relationships, you have to get a lead from somewhere. It is much harder just walking into a business "cold" with no prior communication and try and build something. With email marketing it gives the receiver the option of whether or not to respond. If they do not respond, fine, no ones time is wasted. If they do respond, great, you have a lead, you know they are already interested and you do not have to go in "cold".

Plus as I have said in the past, with gas prices the way they are, why would someone waste their time, energy and hours of driving around WITHOUT some kind of lead? It just makes sense.

Posted by MC2 Home Inspections (MC2 Home Inspections LLC) over 11 years ago
In response to Perrin, I did not say the future of REAL ESTATE is in the Internet, I said the wave of the future is. People should take more advantage of the technology that is available to us all now. And no, I am not stating that face to face, personal relationships should be abolished. Quite the contrary, what I AM saying is to try and use that technology to obtain those relationships. Once obtained, then the face to face, and personal touch can be used. For me, once someone responds to my email, I am "personally" in their office the next day to introduce myself. 
Posted by MC2 Home Inspections (MC2 Home Inspections LLC) over 11 years ago
I dismiss all spam UNLESS, like you, it happens to address a specific need I have.  What a huge error on this guys part to set up an email campaign and then not respond to the email right away.  That is lead generation 101!
Posted by Diane Aurit, Lake Norman Real Estate (LKN Realty, LLC) over 11 years ago