At the end of December, I was interviewed for an article in Texas REALTOR® for the January/February issue. I was excited for the opportunity as I've been contacted more and more about interviews for this and that. It makes me feel like all my hard work over the years is finally paying off.
What urks me is I did not end up in the article. I read it, and the main person interviewed was one of my friends and coleagues, and she's also a strong member of Active Rain. I chose not to mention who she is. I'm reading this article and thinking to myself, what a bunch of BULL.
The interviewer told me she wanted information on how I track my finances when it comes to my marketing. The article was actually about how these two people spent money on different programs that tell them how to spend their money each month on their marketing to help keep them on budget. I was reading this going, HUH?!
I'm sorry, but I don't need a program to tell me how to stay on budget. I look at how much business I want that year. I then look at how many "leads" I need in order to get a closed transaction in order to hit my goals. I look at what I want to do and what I need to do in order to get those leads. I look at the costs. I then set up my programs and I know how much is being spent each month. I don't need a program to tell me how to stay on that budget. Once it's set, it's set.
Granted, new programs can come along and I reevaluate as needed, and I'll move money around, but that doesn't take a genius to figure out that you shouldn't be spending $50k a month if you bring in $5k a month. I'm not going to break the piggy bank if I can't afford it. I also don't throw good money after bad. If I see something isn't working, I look at why it's not working and try to make it work. If I've given it a fair chance, typically, at least a year, then they program might get dropped. I don't believe in trying something for a month and saying it doesn't work.
Anyway, I'm just a little ticked off that this lady spent my time asking questions that, in all essense, wasn't really what she was even aiming for in her article. She also didn't have the nerve to let me know she decided to change her angle even though I asked her to shoot me an email when it came out so I knew to look for it.
If you want an interview, great. But don't waste my time, and I won't waste yours.