Boy have I been busy... busy turning off my business! Since the move to Austin is definite, I can't keep building new business in Dallas, or I'll be throwing money down the toilet. I like to keep as much money in my pockets as I can as I have plenty of other expenses to spend it on.
This week, I stopped all my lead generation programs. Those were the hardest calls and emails to send. Oh no, I'm still going to be in Dallas for at least the next 6 months! Am I going to be able to continue my current 4 month streak as #1 agent in my office? I better!!
The good thing about online lead generation is that when you get leads, most aren't immediate buyers or sellers. Most take time to cultivate with the information you send them before they're ready to actually take a step closer to wanting to buy or sell. This could take months and even years.
Hopefully, my lead generation has been good enough the past 4 years to have some buyers and sellers ready to pop at any time, and it'll be raining money until the day I pack the truck!
Also, since I own my website, that will continue to run and will continue to be available even when I get to Austin. The only thing that will change on my website is the Broker name, and the MLS codes from the North Texas MLS to the Austin MLS. Seamless, and that's how I like it.
Do you have lead generation that can sustain you over time if you had to completely shut off all your systems today?