The ad was titled "Aggressive Seller w/ Machete". Does that grab your attention? What was your first thought when seeing it?
My initial thought was that there was another story about a seller going psycho because he couldn't sell his house and chopped up his family.
When you click into the story, it says:
Motivated individual with an attitude just whacked a million and some change off of this 6200 square foot Penthouse on east Superior. Panoramic views included.
Ahhh, I see. He used a Machete to drop his price. And as a seller, it looks like he's being reasonable by including the Panoramic view in his price. What if someone doesn't want to pay for the view? Does he put up a smoke screen so they can't be seen?
Would a heading like this get you interested?