Austin TX Real Estate - Hill Country Austin Lakeway Homes for Sale: Aggressive Seller with Machete

Aggressive Seller with Machete

The ad was titled "Aggressive Seller w/ Machete".  Does that grab your attention?  What was your first thought when seeing it?

My initial thought was that there was another story about a seller going psycho because he couldn't sell his house and chopped up his family.

When you click into the story, it says:

Motivated individual with an attitude just whacked a million and some change off of this 6200 square foot Penthouse on east Superior. Panoramic views included.

Ahhh, I see.  He used a Machete to drop his price.  And as a seller, it looks like he's being reasonable by including the Panoramic view in his price.  What if someone doesn't want to pay for the view?  Does he put up a smoke screen so they can't be seen?

Would a heading like this get you interested?

Comment balloon 38 commentsDonna Harris • January 02 2009 10:13AM


That's an interesting title for a price drop.  I think I would read it from the title, like most I am intrigued by what it could mean.  (maybe we are all too bloodthirsty now?)

Posted by South Austin Real Estate Blog (Sky Realty South Austin) about 12 years ago

I think the word use grabs attention and shows clever marketing.  Best wishes to you for a great 2009!

Posted by Connie Goodrich, CRS ABR (McKinney Realtor)Texas (Keller Williams Realty) about 12 years ago

Interesting got my attention and I guess that's sometimes what we have to do now to grab buyers' attention.  I figured it was about a huge price reduction, but maybe I'm just getting used to some of the crazy headlines!

Posted by Lori Mode, Real Estate Made Simple (The Mode Real Estate Group) about 12 years ago

It got my attention.  My sellers are using butter knives these day to hack away the price, perhaps I may have to invest in a machete. 

Posted by Chad Baird (Re/Max Spirit) about 12 years ago

Well, the guy sure knows how to get attention!  LOL  I'm not so sure it would make me want to go see the property though.  I sure wish him luck - would hate for him to drag out a chainsaw!

Posted by Carol Smith (Casmi Photography) about 12 years ago

I am the first one to appreciate 'creative' marketing. But I wonder sometimes if we venture too far in a direction that compromises the integrity of our message? Not saying that is the case here, but there are some who promote extreme sensationalism in blogging for the sake of garnering attention, and many times it adds very little value to the actual message/product/service being promoted. It's like adding nudity to the movie just to get an 'R' ratiing.

Posted by Rich Jacobson, Your Kitsap County WA Real Estate Broker (Fathom Realty West Sound) about 12 years ago

Gail, ALways looking for the bloody story...

Connie, Thank you and you too.

Lori, Yes, I think some of our thinking has become warped.

Chad, Butter knives, that's funny!

Carol, A Machete makes a much cleaner break than a chainsaw.  That could get messy.

Rich, I agree.  Some titles aren't about the message at all, and that's frustrating.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 12 years ago

Donna, the headline was kind of scary to me at first, but you are right it is attention getting.

Posted by Gary Woltal, Assoc. Broker Realtor SFR Dallas Ft. Worth (Keller Williams Realty) about 12 years ago

It's definitely a spin, but as a buyer, I'd want someone to check all the closets and under the beds before I'd go inside-

edit: as a real estate agent, I'd make the listing agent meet me and go in first!

Posted by Laurie Mindnich about 12 years ago

Donna - I thought the same thing you did when I saw the title!   LOL!  I guess it got my attention...  :)

Posted by Debi Ernst, GRI, e-PRO, Broker/Sales Associate (St. Charles County, Missouri - Prudential Alliance Realtors) about 12 years ago

It's an interesting way of advertising the listing. I might read it just as I would any story/ blog/ headline that caught my attention. I always tell my buyers to remove the adjectives and verbs from the listing remarks then let me know if you still want to see the home.  But the "flowery writing" is nice and it will get attention.

Posted by Craig Rutman, Raleigh, Cary, Apex area Realtor (Helping people in transition) about 12 years ago

I wonder where the ad was running.  It might be more suitable in some venues than others, but it did bring the Texas chainsaw massacre to my mind.

Posted by Lorrie Semler, REALTOR® in the Dallas area. Call/text 972-416-3417, Real Service. Real Results. Real Estate (United Real Estate) about 12 years ago

Donna, I like it! Be creative! The truth is most of the buyers are bringing the machete to the price! LOL!

Posted by Kristi DeFazio, Colorado Springs Rea lEstate 719-459-5468 (RE/MAX Advantage) about 12 years ago

Donna it got my attention.

Honestly though, I do feel that buyers are looking for spiled blood on the driveway... or, they wont buy a home. Even then they might want to suck some more blood from sellers.

Posted by Nelya Calev (John L Scott) about 12 years ago

Catchy!!  Go Get 'em!!

Posted by Brian Wray (Wray Realty) about 12 years ago

I think it's a catchy title.  It made me read the post.  Happy New Year!

Posted by Jen Bowman, Realtor - Anna Maria Island & Bradenton FL (Keller Williams on the Water) about 12 years ago

Gary, Maybe it would have been better at Halloween time?

Laurie, Me too!

Debi, At least I wouldn't have been the only one wondering.

Craig, Those "S" people need the flowery words. I just need the facts.

Lorrie, I forgot to mention that in the blog.  It's in Chicago.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 12 years ago

Kristi, That's true, to an extent.  If it's priced right, that's not necessary.

Nelya, And that's probably very true in areas where over-pricing is prevelant.

Brian, Thanks!

Jen, Thanks, you too.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 12 years ago

Funny to ask if thsi is what we have come to.
Todays media - around the world, but unfortunately especially the US, is driven by blood, it appears that this is what sells... We are all guilty of buying that line, How many here can hosetly put their hand up and state theat they read a paper which does not print blood in color?
Note, the papers and magazines are out there...

When was the last time your local news station ran a story about how great some little leaquers did?

This is not what it is coming to, it is where we have been for the past 10+ years... If that grabs your attention, you better start thinking about what you have to do to grab the attention from this guy on your next listing!!!

Anyway - thanks for the laugh Donna, I just want to see him slash the view now...


Posted by Terkel Sørensen, Realtor, 951.805.0773 , Bank owned and Short Sales (Real Estate Places) about 12 years ago

My first thought was that the seller was motivated to sell and wondered what he was offering. It caught my attention and I think it is a great heading. But then, I seem to think differently from most.

Posted by Retired Notworking about 12 years ago

I didn't think it was scary at all. After all, machetes are used to cut down overgrown plants.  Maybe the seller cleaned up the back 40?  Interesting that most AR folks go straight to the gore!

Posted by Joetta Fort, Independent Broker, Homes Denver to Boulder (The DiGiorgio Group) about 12 years ago

Yeah, the heading got my attention, but the picture of the machette, put me off my lunch!

Posted by Lesley Wagstaff, For Real Estate and Mortgages (Re/Max Results Realty in Vancouver, BC) about 12 years ago

Hi Donna~ Well, I was wondering what you were up to this time, so I had to read it.  My thoughts are this....   if the seller is cutting the price over 1 million dollars, then why in the heck did he overprice it by $oooooo much in the first place???

Posted by Vickie McCartney, Broker, Real Estate Agent Owensboro KY (Maverick Realty) about 12 years ago

The headline does get my attention.  Big price reduction numbers sometimes also interest buyers.  Most Realtors will of course think, why did they overprice it that much in the first place,

Posted by Gabe Sanders, Stuart Florida Real Estate (Real Estate of Florida specializing in Martin County Residential Homes, Condos and Land Sales) about 12 years ago

Hi Donna, Happy new year!  I'm not sure if that particular headline would make me want to meet with this seller or his agent, but I do think that a catchy, attention-grabbing headline makes a huge difference in how many people will read the whole ad and follow up with a visit to the property.  I stick with lighter stuff though, like offering fresh-baked cookies, cold drinks (in our hot summers), or entries in a drawing for groceries or baseball tickets or something.

Posted by Susan Neal, Fair Oaks CA & Sacramento Area Real Estate Broker (RE/MAX Gold, Fair Oaks) about 12 years ago

Got my attention.  I had to jump in and read the post.  Happy New Year!

Posted by Kay Van Kampen, Realtor®, Springfield Mo Real Estate (RE/MAX Broker, RE/MAX) about 12 years ago

I'd go see it, but make sure to watch all of those Realtor safety videos.

Posted by Mike Henderson, HUD Home Hub - 303-949-5848 (Your complete source for buying HUD homes) about 12 years ago

To drop $1M?  Talk about over pricing!

Posted by Donna Harris (RE/MAX) about 12 years ago


The title does get your attention--but for me it sounds too bloodthirsty. Best of luck--do what you gotta do.

Posted by Linda DeRusha, Broker/Realtor, ABR,ASP,CDPE (Coldwell Banker Advantage) about 12 years ago

Terkel, Thanks for your comments.  Yes, that view is the next thing that's negotiable!

Colleen, Thanks for your opinion.

Joetta, You've got a point.

Lesley, Sorry about that.

Vickie, Exactly! I have no idea...

Gabe, I thought overpricing was the thing to do in today's market.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 12 years ago

Susan, Great ideas.

Kay, Thanks!

Mike, Funny...

Dallas, No joke!

Linda, Yep!

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 12 years ago

Whatever it takes to grab attention and get the reader to actually read the ad. Hopefully it led to a sale.

Posted by Kelsey Barklow, 423/948-9154 (Hurd Realty) about 12 years ago

Sure LOL!  Sounds like someone in my Chicago area selling something on the lakefront!  Wouldn't bother me at all, You had the same title and I read it.  Wasn't offended.

Posted by Lyn Sims, Schaumburg Real Estate (RE/MAX Suburban) about 12 years ago

Kelsey, Makes sense.

Lyn, Go sell it!

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 12 years ago

The things some people will do to get your attention.  These days its not unusual, people are desperate.

Posted by Angelia Garcia (Pure Realtors) about 12 years ago

creativity shouldn't include undertones of fear, especially in our industry, JMO.

Posted by Greg Nino, Houston, Texas (RE/MAX Compass, formerly RE/MAX WHP) about 12 years ago

I imagined a Haiku Maui seller slashing away at the jungle and overgrown yard, to open up the view so the property will sell.... no wait, that's my new listing coming up!

Posted by Georgie Hunter R(S) 58089, Maui Real Estate sales and lifestyle info (Hawai'i Life Real Estate Brokers) about 12 years ago

Angelia, Yes, some are.

Greg, I understand.

Georgina, At least he's going to clean up for you.

Posted by Donna Harris, Realtor,Mediator,Ombudsman,Property Tax Arbitrator (Donna Homes, powered by JPAR - about 12 years ago